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Clapham Junction SW11tch-es to Battersea

Clapham Junction town centre will be renamed Battersea town centre (Clapham Junction) next month, following a campaign by the SW11tch Back to Battersea group, backed by the Wandsworth Borough News.

Wandsworth Guardian: Martin Linton MP, John Bowis OBE MEP, and Lord Dubs of Battersea Martin Linton MP, John Bowis OBE MEP, and Lord Dubs of Battersea

Councillor Philip Beddows, co-chairman of the SW11tch Back to Battersea campaign, presented the proposal at a meeting of the Clapham Junction town centre partnership board on Thursday - which the board unanimously accepted.

The council, which previously said it supported the proposal, is expected to rubber stamp the decision on December 12.

Coun Beddows said: "This is an early Christmas present for the people of Battersea.

"It is high time Battersea had its own town centre, such as Putney, Balham, Tooting and Wandsworth."

He said: "The board has taken a historic and significant step in supporting the establishment of a town centre named Battersea. It has confirmed that Clapham Junction station and its immediate environs are at the centre of - rather than the town centre of - Battersea, which includes Lavender Hill and Northcote Road, some distance from the railway station."

“This is an early Christmas present for the people of Battersea. It is high time Battersea had its own town centre, such as Putney, Balham, Tooting and Wandsworth.”

Councillor Philip Beddows

The station will keep its name, but around the area there will be physical changes and a change to the way people are asked to think about their area.

Harvey Heath, secretary of the Battersea Society, said: "This is an important first step in removing the confusion that currently exists in south Battersea, among residents and businesses."

Martin Linton, Battersea MP, also supported the campaign. He said: "I welcome the board's decision. Some people think it's quaint that Battersea's town centre is called Clapham Junction. Some people have got so used to it that they prefer the wrong name to the right name.

"But the truth is that it confuses the hell out of visitors who often end up in the wrong place and it confuses people when they move into the area, especially as estate agents often get it wrong themselves.

"I hope we are now moving towards a gradual process of de-Claphamisation where more and more businesses state correctly and proudly that they are in Battersea."

The original SW11tch campaign was launched in 2005 with the Wandsworth Borough News, in response to the creeping use of the term "Clapham" by residents, developers and businesses.

Campaigners now hope to convince the council to send a letter to every Battersea resident and business to ask them to ensure their addresses are Battersea, not Clapham.

And on Valentine's Day the group will be asking residents to declare their love of Battersea.

Visit lovebattersea.googlepages.com for more information.



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