Celebrities and campaigners are launching a “Votes for Animals” initiative to highlight the importance of animal welfare issues in the General Election.

Queen guitarist Brian May, actor Peter Egan and wildlife expert Bill Oddie are among those launching the campaign to inform the public on where their local candidate stands on animal welfare, and to urge people to take it into consideration when voting.

A day of action today will see a Suffragette-themed march on Parliament and speeches from the celebrity backers, as well as a political hustings at ethical cosmetic company Lush’s new flagship store in Oxford Street, London, with participants from major parties.

Bill Oddie is also fronting the campaign (Philip Toscano/PA)
Bill Oddie is also fronting the campaign (Philip Toscano/PA)

The campaign is spearheaded by Lush and backed by animal protection organisations League Against Cruel Sports and Animal Aid and May’s Common Decency organisation.

League Against Cruel Sports chief executive Joe Duckworth said: “Animal lovers who want a new government that’s committed to animal welfare should know where their local candidates stand on this issue when they cast their vote at the General Election.

“Our ‘Votes for Animals’ campaign and website will help the general public find out more so they can make an informed choice.”

Dowton Abbey's Peter Egan is an avid animal right's campaigner (Ian West/PA)
Dowton Abbey’s Peter Egan is an avid animal right’s campaigner (Ian West/PA)

Head of campaigns at Animal Aid Kate Fowler said: “Not all politicians are the same, and party policies on animal welfare are particularly diverse.

“To animals in the wild, on farms, in laboratories and in our homes, it makes a very real difference which party comes to power.

“We are urging animal-lovers to find out more, and vote for animals on May 7.”