What happens when you live in a world where a self-portrait is uploaded on social media every few minutes?

You tend to look at a LOT of flawless photo-edited pictures of beautiful people and wonder whether your selfie is as good as all those other “duckface” poses out there.

Fifth selfie satisfies women: study
(Biglike/Thinkstock)

Apparently, a survey has found women will hit the delete button five times before settling on a selfie which is good enough to post online.

The sixth selfie is the one that women would use on average, while men were happy with their image on the fourth try, according to the OnePoll survey commissioned by the ITV breakfast show Good Morning Britain which spoke to 2,000 women, 2,000 men and 1,000 children aged eight to 17.

The programme is now encouraging viewers to share the first selfie they take, unfiltered, on social media under the hashtag #SelfieEsteem.

Piers Morgan and Beth Tweddle
Piers Morgan and Beth Tweddle are joining the campgain (Ian West/PA/Jon Furniss Photography)

And it seems even celebrities backing this campaign, including Jamelia, Nicky Byrne, Beth Tweddle, Richard Madeley, Piers Morgan, Nancy Dell’Olio and Rebecca Ferguson. And a few like Josie Gibson and Susanna Reid have shared their ‘no filter’ pictures on Twitter.

Just getting their photograph taken made 64% of women feel anxious, and the survey also found that looking at pictures on social media such as Facebook, Instagram and Twitter made 41% of women and 26% feel bad about themselves.

Of the children who were also questioned, which included 58% who took selfies, 79% said they were happy with the way they looked, 67% thought they needed to look good.

The survey also found 33% of women were worried they were passing on body confidence issues to their children and 41% of children did not think their mother was happy with the way she looked.

Even young children aren’t spared – with 15% of women and 19% of men cropping, filtering and retouching pictures of their children.

The campaign had been welcomed by many who have been uploading unfiltered pictures all morning.

But there were a few others who were not so keen.