A woman has been hospitalised with multiple injuries after being struck by a falling billboard in Tooting.
The advertising board collapsed at the junction of Mitcham Road and Mellison Road.
Neighbours reported hearing a loud noise as the 20ft-wide digital billboard came crashing down, pinning the woman to the floor.
Witnesses said she is lucky to be alive after the board, thought to weigh at least a tonne, collapsed, bringing rubble and bricks with it.
It is thought the woman was trapped under the board for some time before she was released.
A London Ambulance Service spokeswoman said: "We were called at 7.33am to reports of an incident on Mellison Road at the junction of Mitcham Road.
"We sent a number of resources to the scene including a responder by car, two duty station officers and our hazardous area response team.
"We treated a woman reported to be in her thirties for leg and hip injuries. She was taken to St George's Hospital as a priority."
A number of ambulances, as well as a fire crew, were called to the junction.
Awful: The woman is being treated for hip and leg injuries
A Metropolitan Police spokesman said: "We were called at 7.30 am to reports of a billboard falling onto a street.
"The woman was taken to hospital with injuries that are not thought to be life-threatening."
An ambulance crew, officer & @LAS_HART are attended a billboard fallen on to a patient in #Tooting. A woman is being taken to hospital
— ChrisHawkswell, EP07 (@LAS_TacAdvisor) May 12, 2015
Cascading: Rubble also came crashing down with the heavy board
Thoughts are with the lady currently stuck under a billboard in #TootingBroadway - fell 15/20ft onto her. Awful.
— Siobhan Slattery (@SiobhanSlattery) May 12, 2015
Exposed: The bare wall left where the sign once was
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