A zero waste store in Streatham has been given a makeover as part of nationwide campaign to encourage people to support small businesses.
Streatham-based business, Healthier Without has joined 12 other independent shops across the country in a new campaign with Facebook and Instagram.
British designer, Jo Sedley has teamed up with the social media platforms to create a unique window display for each indepedent shop.
It comes after new research by Censuswide revealed that over half (55%) of consumers may desert their local independent businesses as restrictions completely lift.
As part of the new campaign, TV presenter Maya Jama has been visiting the independent shops to help unveil their new window displays.
Environmentally-conscious entrepreneur Marjorie Watts, first launched her zero waste store in 2019, in a bid to raise awareness around sustainability.
Coming from the Caribbean, South American, Jamaican, and Guyanese descent, Marjorie wanted to combine traditionally available household refillables with produce catered to the diverse community based in Streatham.
Using pine wood found in and around Streatham, Jo has created a wave using the material to symbolise a sea of change. The window also incorporates the blue and green of nature to further emphasise Marjorie’s love for the earth.
As part of the campaign, each newly designed window is 'digitally shoppable', taking shoppers to Facebook via a unique QR code where passersby can browse, shop and support their local stores online.
Facebook Shops launched a year ago to make it easier for businesses to pivot from bricks to clicks and set up a free online store during lockdown.
Marjorie Watts said: “I am delighted to have the opportunity to take part in a campaign which will allow me to share my eco-friendly values even further with my community.
"Since launching Healthier Without, I’ve been in a position to reach a wide range of individuals, spanning across various ages and social backgrounds, informing the importance of caring for our environment.
“I hope this exceptional window kindly created by Facebook will draw attention to even more passers-by.
"It has been amazing to see all my customers post-Covid and I’m excited for the foreseeable future to watch our small business grow, highlighting the benefits of zero Waste living.”
Maya Jama said: “I’m really excited to be working with Facebook and Instagram on this campaign.
"As a business owner myself I’m immensely aware of the challenges so many of us have had to face and the headwinds that are still ahead of us as lockdown restrictions ease.
"We’ve seen a big shift in people’s shopping habits but one of the things I really hope will continue to grow is people's support and willingness to help small local businesses.
"I think the shopper-stopper window displays will go a long way to help attract attention from local customers and encourage them to keep supporting small businesses across the UK.”
Healthier Without’s Facebook page can be found here and their Instagram page here.
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