Lord Sugar critical of parents

Lord Sugar claims introducing youngsters to hard graft early on will teach them the real value of money

Lord Sugar claims introducing youngsters to hard graft early on will teach them the real value of money

First published in National News © by

Tough-talking tycoon Lord Sugar has hit out at parents for bringing up a generation fit only to claim benefits.

The controversial multi-millionaire claims out-of-touch youngsters should be sent out to work from the age of 13.

The outspoken face of BBC1's hugely popular The Apprentice branded Britain's £100 billion-a-year benefits bill "a joke".

The self-made millionaire claims introducing youngsters to hard graft early on will teach them the real value of money.

"Mums and dads are the culprits. When their kids get to 13 they should bring down the curtain and say, 'No, you can't have a PlayStation'," he said in an interview with The Sun. "If you want one, there's the supermarket - go down there and stack some shelves. Get yourself £40. Do that five times a week and you've got £200."

Children are instead brought up with their heads in the clouds and turn into young adults only fit for Government hand-outs, he said.

Britain's benefits culture also comes under attack: "The benefits system has got right out of hand. It is a total joke in this country. Why work when you can fill out a few forms and get paid for doing nothing?"

The tycoon, speaking just one week before turning 65, claims middle class youngsters with their heads in the clouds are among the worst offenders.

"Youngsters have got to stop thinking about becoming the next Zuckerberg. It's a trillion to one chance," he said. "What they need is mater and pater to say, 'Get a job, son'."

Despite his criticisms he does not believe the system will be changed any time soon. He said: "It will take a brave person to cull the benefits system and analyse who deserves and who doesn't."

Comments (5)

Please log in to enable comment sorting

2:20pm Sat 17 Mar 12

newscritic says...

What an idiot!
What an idiot! newscritic
  • Score: 0

2:51pm Sat 17 Mar 12

Fossildog says...

Even if 13 year olds were allowed to work in a supermarket it would take around 10 hours to earn £40 at the wage firms are prepared to pay.

So is Alan Sugar suggesting we should let out 13 year olds work 5 10 hour shifts a week? I am sure the head of a big corporation such as Sir Alan would love this to be the case, imagine the profits he would make.
Even if 13 year olds were allowed to work in a supermarket it would take around 10 hours to earn £40 at the wage firms are prepared to pay. So is Alan Sugar suggesting we should let out 13 year olds work 5 10 hour shifts a week? I am sure the head of a big corporation such as Sir Alan would love this to be the case, imagine the profits he would make. Fossildog
  • Score: 0

2:52pm Sat 17 Mar 12

Fossildog says...

Even if 13 year olds were allowed to work in a supermarket it would take around 10 hours to earn £40 at the wage firms are prepared to pay.

So is Alan Sugar suggesting we should let out 13 year olds work 5 10 hour shifts a week? I am sure the head of a big corporation such as Sir Alan would love this to be the case, imagine the profits he would make.
Even if 13 year olds were allowed to work in a supermarket it would take around 10 hours to earn £40 at the wage firms are prepared to pay. So is Alan Sugar suggesting we should let out 13 year olds work 5 10 hour shifts a week? I am sure the head of a big corporation such as Sir Alan would love this to be the case, imagine the profits he would make. Fossildog
  • Score: 0

3:14pm Sat 17 Mar 12

newscritic says...

Fossildog wrote:
Even if 13 year olds were allowed to work in a supermarket it would take around 10 hours to earn £40 at the wage firms are prepared to pay.

So is Alan Sugar suggesting we should let out 13 year olds work 5 10 hour shifts a week? I am sure the head of a big corporation such as Sir Alan would love this to be the case, imagine the profits he would make.
This man had his satellite dishes made for one dollar and sold for twenty times that.

He probably had 13 year olds paid peanuts making them in Vietnam or somewhere.
[quote][p][bold]Fossildog[/bold] wrote: Even if 13 year olds were allowed to work in a supermarket it would take around 10 hours to earn £40 at the wage firms are prepared to pay. So is Alan Sugar suggesting we should let out 13 year olds work 5 10 hour shifts a week? I am sure the head of a big corporation such as Sir Alan would love this to be the case, imagine the profits he would make.[/p][/quote]This man had his satellite dishes made for one dollar and sold for twenty times that. He probably had 13 year olds paid peanuts making them in Vietnam or somewhere. newscritic
  • Score: 0

4:36pm Sat 17 Mar 12

ToffeeGuy says...

"Why work when you can fill out a few forms and get paid for doing nothing?"

I think, Lord Sugar, that life on the dole isn't so cosy, with the JobCentre putting pressure on the jobless to take any job even if it's working for free on WorkFare at Tesco.
"Why work when you can fill out a few forms and get paid for doing nothing?" I think, Lord Sugar, that life on the dole isn't so cosy, with the JobCentre putting pressure on the jobless to take any job even if it's working for free on WorkFare at Tesco. ToffeeGuy
  • Score: 0
Post a comment

Remember you are personally responsible for what you post on this site and must abide by our site terms. Do not post anything that is false, abusive or malicious. If you wish to complain, please use the ‘report this post’ link.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree