A world record was set at Battersea Park yesterday (October 24) by Fire & Smoke and NFL's Jacksonville Jaguars.

The meat company, who are official sponsors of the American football team broke the Guinness World Records for the longest throw and catch of a hot dog sausage into a bun. The impressive throw was set by former Jaguars quarterback Mark Brunell, who launched the sausage 20.96 metres into a bun, which is the equivalent of two London buses.

Brunell was picked by the Jaguars to take on the challenge in celebration of their partnership with the meat company and the upcoming Jaguars game at Wembley on October 28.

The new record was judged by Guinness World Records adjudicators, following strict guidelines that required the hot dog to be no longer than 5.5 inches in length and that it must be caught in a pre-sliced seven-inch bun.

To ensure the official record was achieved, Fire & Smoke worked with food scientist Dr. Stuart Farrimond to undertake exclusive research into the aerodynamics of a hot dog. He advised Brunell on the optimum throwing techniques, considering precise angles, speeds and dimensions – concluding in an immense 2,830-word report.

Using advanced supercomputing technology to test Fire & Smoke’s hot dogs, Dr. Farrimond revealed that a hot dog is in fact more aerodynamic than an American football and if thrown upwards, end-on, at a 40-degree angle, the sausage could fly up to 71.6 metre's.

Commenting on the research, Dr. Farrimond said: “In order to assess the flying potential of the hot dog, we created a virtual wind tunnel environment using a supercomputer suite, which allowed extremely precise computer analysis of airflow and turbulence. The Fire & Smoke hot dog and other food items were thrown ‘end-on’ at a windspeed of 60mph, which is the estimated throwing speed of a professional American football player. In the investigation, we discovered that the humble hot dog is remarkably well suited for distance throwing and outperforms other foods including a large egg and medium-sized carrot, and even an American football.”

Mark Brunell, 48, who is now an American football coach, said: “This was no easy challenge, but we did it! When Fire & Smoke asked me to step up to the task of throwing the longest hot dog to, it was a no brainer! I took it very seriously and it was important to train beforehand with help from Dr. Stu’s research on the perfect throwing techniques – like American football, it was all about the specifics in the throwing motion.”

Dawn Spencer, Marketing Director at Fire & Smoke, said: “Throwing a hot dog into a bun is a tough challenge, but who better to take that on than the legendary Mark Brunell. We’re super excited to have set a new Guinness World Records title with the Jacksonville Jaguars to celebrate our partnership and the upcoming London NFL games.”