A Wandsworth-based TV shopping channel is offering businesses a ‘financial lifeline’ through a new advertising scheme.

Small to medium sized enterprises can advertise their products on Sky TV for as little as £10 per day during the current UK lockdown.

TV Warehouse, based in Plantation Wharf, is also available on Freeview and has an advertising reach of 23 million households.

The channel, founded in 2012, is offering subsidised video production services with access to headline presenters, such as actress Helen Anker and Louise Gookey.

Louise Gookey

Louise Gookey

Businesses only pay for airtime and retain all of the income generated from TV sales.

TV Warehouse's managing director, Alan Judd, insists small businesses need all the help they can get to ‘survive’ during the UK’s third lockdown since the coronavirus pandemic outbreak began last Spring.

With retail shops forced to close and no date for re-opening set, some businesses are solely reliant on online sales and click and collect services.

However, Mr Judd says this is not financially viable for all small companies which is why advertising on TV Warehouse offers smll enterprises an alternative way of reaching its customers.

Mr Judd said:

“Small businesses in the UK have been massively impacted by the effects of the lockdowns and have had a torrid time so at TV Warehouse, we want to do all we can to throw them a financial lifeline.

“Shops are closed and can only make limited income from internet sales or click and collect, while SMEs that don’t have a physical store or way of selling their products over the internet are really struggling, so we’re offering them a unique way for them to get in front of their customers.

Mr Judd said that many mainstream TV shopping channels charge a minimum sales commission of 40 per cent on TV sales and any stock held in warehouses which is not sold has to be returned to the business.

He said: “That is not a fair outcome for small businesses, especially in the current climate,” said Mr Judd. “We need to look after small businesses, not rip them off. They are the lifeblood of the UK economy and six million of them make up 99 per cent of all businesses in the UK.

For more information about TV Warehouse email steve.webber@tvwarehouse.com or call 020 3883 4090