One in six adults feel the summer never quite lives up to expectations

 <i>(Image: SWNS)</i>
(Image: SWNS)
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One in six adults feel summer never quite lives up to expectations - despite it still being the nation’s favourite season.

A poll of 2,000 people revealed the top 25 things which get in the way of enjoying the warmer months, including pricey holidays, packed pub gardens and sweaty public transport.

Having to work on a sunny day (22 per cent), overcrowded beaches (24 per cent) and higher food and drink prices (16 per cent) are also among factors stopping people enjoying the perfect summer.

A further 12 per cent are irked that a ‘99 Flake’ now costs far more than 99p.

Similarly, more than three quarters (77 per cent) believe seasonal prices are inflated and unfair.

Among the most unreasonable are family days out (47 per cent) and festivals and events (45 per cent).

Half also cited holiday and travel costs as being unfair, with 29 per cent having experienced unexpected roaming charges abroad.

In general, 59 per cent believe it’s easy to get caught out by hidden costs from connectivity providers.

Despite nine in 10 looking forward to the season, and 39 per cent claiming it’s their favourite, 13 per cent believe it’s often ‘better in theory than reality’.

The research was commissioned by giffgaff, which has launched its Fair-play Summer Fund to give people the chance to fix an unfair summer moment.

Kate Dohaney, CEO for the mobile and broadband provider, said: "Summer is the season we spend all year looking forward to, but our research shows that for many people it comes with catches.

"From rising costs and hidden charges to missing out on experiences, too many people feel summer doesn't always play fair.

“We’re on a mission to tackle some of summer’s stings, by helping people with data and broadband for less, so they have more money to spend on those moments that matter.”

A separate poll of 2,000 adults, also carried out for giffgaff via OnePoll, found 45 per cent of adults are most likely to experience FOMO (fear of missing out) during the summer months.

Of those, 53 per cent say missing plans or events stops them fully enjoying the season.

Cost plays a role for 31 per cent, while work commitments leave 36 per cent feeling left out.

Holidays abroad (36 per cent), festivals or concerts (27 per cent) and major sporting events (15 per cent) are among the experiences people most often miss.

And with the World Cup in full swing, many are determined not to miss a moment - with 15 per cent even admitting to watching sport on their phones at work.

Meanwhile, 23 per cent have found ways to watch their favourite team while on holiday.

giffgaff is offering unlimited data for £14 and broadband for £5 a month, giving people more money to spend on those moments that matter.

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