Marks & Spencer has unveiled its newly transformed Oxford Street flagship store as the retailer accelerates one of the biggest store investment programmes in its history.
The retail giant has already opened more than 20 brand new or upgraded stores in the last year and is pressing ahead with plans to modernise around 500 more locations over the coming years.
The newly refurbished Pantheon store on London's Oxford Street is being treated as the blueprint for the future of M&S, showcasing the chain's latest shopping experience complete with an expanded beauty hall, digital displays, upgraded fashion departments and a larger homeware offering.
The flagship spans almost 100,000 square feet across four floors, bringing together food, clothing, beauty and home under one roof.
New beauty hall, luxury home department and digital shopping experience
Among the biggest additions is a dedicated beauty hall featuring M&S own-brand products alongside premium beauty brands.
Shoppers will also find a made-to-measure suit fitting service in menswear, while the expanded home department includes an exclusive Kelly Hoppen-designed space showcasing the interior designer's collection.
Throughout the store, digital screens offer outfit inspiration, bespoke fragrances scent different areas and curated playlists have been introduced to create a more immersive shopping experience.
M&S chief executive Stuart Machin said the store reflects the retailer's strategy to "protect the magic and modernise the rest".
He added: "We've still got a lot to do modernising our estate, with 25 years of catching up to do. But Pantheon is a big step forward."
Part of M&S's biggest store overhaul in decades
The Oxford Street relaunch is only one part of M&S's wider investment programme.
The retailer has already completed 20 new or upgraded stores before April 2026, with further openings and refurbishments continuing throughout 2026 as it reshapes its estate.
It ultimately plans to modernise around 500 stores, replacing older layouts with larger food halls, improved clothing departments and new technology designed to make shopping easier.
Alongside Pantheon, M&S is continuing work on its controversial Marble Arch redevelopment, which will replace its ageing flagship with a brand-new nine-storey building featuring a flagship store, offices, café and gym, after finally securing planning approval following a lengthy legal battle.
Full list of M&S stores opened this year already
The 20 stores opened or newly developed before April 2026 include:
- Bath SouthGate
- Bracknell Lexicon
- Cannock
- Dundee
- Handforth Dean
- Harrogate
- Inverness Eastfield Way
- Liverpool ONE
- Longbridge
- Lurgan
- Newport Friars Walk
- Newtownabbey
- Purley Way
- Queensferry
- Rugby
- Sheffield Meadowhall
- Straiton
- Washington Galleries
- York Vangarde
- York Monks Cross Foodhall
Where is M&S looking to open or refit stores?
According to the new data, M&S is looking for 'highly visible' and 'accessible' sites across the UK that are capable of delivering trading space of 18,000sqft (25,000sqft gross).
Within the M25, M&S is targeting prominent sites in all areas that benefit from strong public transport links, steady footfall throughout the week and are capable of delivering M&S Foodhalls with trading space of between 6,000–18,000sqft (10,000-25,000sqft gross).
The sites M&S has mentioned include, by area:
Scotland
1. Anniesland.
2. Bishopbriggs.
3. Bridge Of Don Aberdeen.
4. Broughty Ferry.
5. Clarkston.
6. Coatbridge Faraday.
7. Craigleith.
8. Cults / Garthdee.
9. Cumbernauld.
10. Dumbarton.
11. Dumfries.
12. Dunblane.
13. Dunfermline.
14. Elgin.
15. Ellon.
16. Glenrothes.
17. Inveralmond Perth.
18. Inverness.
19. Inverurie.
20. Irvine.
21. Kings Park Glasgow.
22. Kingsgate East Kilbride.
23. Lanark.
24. Leith.
25. Livingston.
26. Milngavie.
27. Montrose.
28. Morningside Edinburgh.
29. St Andrews.
30. Stonehaven.
31. Uddingston.
32. Westhill.
Midlands and North East England
1. Aldridge.
2. Ashbourne.
3. Balsall Common.
4. Belper.
5. Bingley.
6. Birstall.
7. Bishop Auckland.
8. Blyth / Ashington.
9. Boldon / Harton.
10. Bridgnorth.
11. Brighouse.
12. Bromsgrove.
13. Chilwell / Bramcote.
14. Cleveland Middlesbrough.
15. Congleton.
16. Consett.
17. Cortonwood Barnsley.
18. Cramlington.
19. Dorridge.
20. Driffield.
21. Ecclesall Road.
22. Great Barr Birmingham.
23. Grimsby.
24. Guisborough.
25. Hartlepool.
26. Hexham.
27. Holmfirth.
28. Ilkley.
29. Kidderminster.
30. Knaresborough.
31. Louth.
32. Mansfield.
33. Mosborough.
34. Netherfield Nottingham.
35. Northallerton.
36. Norton College Sheffield.
37. Pontefract.
38. Princess Park, Birmingham.
39. Quinton.
40. Redditch.
41. Richmond.
42. Rugeley.
43. Scarborough.
44. Scunthorpe.
45. Sleaford.
46. South Doncaster.
47. Stourbridge.
48. Team Valley Gateshead.
49. The Springs Leeds.
50. Thirsk.
51. Trentham.
52. Wakefield Rd Huddersfield.
53. Wednesbury.
54. West Huddersfield.
55. West Park Darlington.
56. Wetherby.
57. Whitley Bay.
58. Wickersley.
59. Wolverhampton.
60. Wombourne.
61. Yarm.
North West England and North Wales
1. Abergele.
2. Altrincham.
3. Ashton-in-Makerfield.
4. Bamber Bridge / Clayton.
5. Barrow.
6. Bromborough.
7. Burnley.
8. Buxton.
9. Chorley.
10. Clitheroe.
11. Didsbury.
12. Frodsham.
13. Garstang.
14. Glossop.
15. Hale Barnes.
16. Knutsford.
17. Lancaster.
18. Leigh.
19. Lytham.
20. Market Drayton.
21. Marple.
22. Menai / Bangor.
23. Middlewich.
24. Mold.
25. North East Bolton.
26. Northwich.
27. Oldham.
28. Ormskirk.
29. Oswestry.
30. Penrith.
31. Prescot.
32. Prestwich.
33. Rawtenstall.
34. Stockton Heath.
35. Ulverston.
36. Upton.
37. West Cheadle.
38. Widness.
39. Workington.
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Midlands/East Anglia
1. Ashby De La Zouch.
2. Basildon.
3. Bedford, South.
4. Benfleet/ Leigh-on-Sea.
5. Bicester.
6. Billericay.
7. Bishop Stortford.
8. Braintree.
9. Brentwood.
10. Corby.
11. Daventry.
12. Diss.
13. Ely.
14. Fletchamstead, Coventry.
15. Flitwick.
16. Grantham.
17. Great Dunmow.
18. Great Yarmouth.
19. Harlow.
20. Hertford.
21. Holt/ Cromer.
22. Huntington.
23. Kenilworth.
24. Kettering.
25. Leicester, North.
26. Letchworth.
27. Loughborough.
28. Lutterworth.
29. Maldon.
30. Market Harborough.
31. Martlesham Heath, Ipswich.
32. Melton Mowbray.
33. Newmarket.
34. North Cambridge.
35. North Norwich.
36. Northampton, West.
37. Nuneaton/Hinckley (A5).
38. Oadby.
39. Potters Bar.
40. Putnoe - Bedford.
41. Rayleigh.
42. Royston.
43. Saffron Walden.
44. South Cambridge.
45. Spalding.
46. Stamford.
47. Sudbury.
48. Towcester.
49. Westway Chelmsford.
50. Witham.
51. Woodham Ferrers.
52. Wymondham/Cringleford.
Home Counties
1. Acorn Park Crawley.
2. Ascot/ Sunningdale.
3. Ashford.
4. Aylesbury.
5. Berkhamsted.
6. Billinghurst.
7. Bognor Regis.
8. Borough Green.
9. Buckingham.
10. Burgess Hill.
11. Calcot Reading.
12. Canterbury.
13. Chalfont St Peter.
14. Chineham, Basingstoke.
15. Cranleigh.
16. Crowborough.
17. Dover.
18. East Grinstead.
19. Farnborough.
20. Fetcham/ Leatherhead.
21. Fleet.
22. Folkestone.
23. Harpenden.
24. Haslemere.
25. Haywards Heath.
26. Hazlemere.
27. Heathfield, East Sussex.
28. Hemel Hempstead.
29. Henley-on-Thames.
30. Herne Bay.
31. Hook, Hampshire.
32. Leighton Buzzard.
33. Lewes.
34. Marlow.
35. Marshalswick, St Albans.
36. North Brighton.
37. Oxted.
38. Petersfield.
39. Princes Risborough.
40. Reigate.
41. Rustington.
42. Seaford.
43. South Reading.
44. Storrington.
45. Strood SF.
46. Thame.
47. Tonbridge.
48. Tring.
49. Wendover.
50. West Basingstoke.
51. West Woking.
52. Whitstable.
53. Windsor.
54. Wokingham/ Arborfield.
55. Woodley Reading.
56. Worthing.
57. Wycombe Marsh.
South West and Wales.
1. Abergavenny.
2. Aberystwyth.
3. Andover.
4. Bath, West.
5. Bishops Waltham.
6. Blandford Forum.
7. Bodmin.
8. Bridgend.
9. Bridgwater.
10. Broadstone.
11. Caerphilly.
12. Carmarthen.
13. Chandler's Ford.
14. Chepstow.
15. Chippenham.
16. Chipping Norton.
17. Cirencester.
18. Clevedon.
19. Cwmbran.
20. Devizes.
21. Dursley.
22. East Exeter.
23. Emersons Green.
24. Evesham.
25. Exmouth.
26. Falmouth.
27. Ferndown.
28. Frome.
29. Gloucester Brockworth.
30. Headington.
31. Henleaze.
32. Honiton.
33. Ilminster.
34. Imperial, Bristol.
35. Llanishen, Cardiff.
36. Locks Heath/Fareham.
37. Lyme Regis/Axminster (A35).
38. Monmouth.
39. Mumbles.
40. North Dorchester.
41. North Neath.
42. Ocean RP Portsmouth SF.
43. Penarth.
44. Pentwyn.
45. Plymstock/ Sherford.
46. Pontarddulais.
47. Porthcawl.
48. Portishead.
49. Radstock/Midsomer Norton.
50. Ringwood/Verwood.
51. St Austell.
52. Stroud / Nailsworth.
53. Summertown.
54. Talbot Green.
55. Teignmouth.
56. Tiverton.
57. Trowbridge.
58. Waterlooville.
59. Wellington.
60. Weston Super Mare.
61. Winscombe.
62. Witney.
63. Yate.
North West and West London
1. Acton.
2. Baker Street.
3. Belgravia.
4. Belsize Park.
5. Brent Cross Town.
6. Brentford.
7. Brondesbury.
8. Chalk Farm and Primrose Hill.
9. Childs Hill.
10. Cricklewood.
11. East Finchley.
12. Eastcote.
13. Edgware.
14. Finchley.
15. Finchley Road.
16. Gloucester Road.
17. Golders Green.
18. Hampstead.
19. Hanwell.
20. Harrow Weald.
21. Hatch End.
22. Hendon.
23. High Barnet.
24. Hillingdon.
25. Holland Park.
26. Ickenham.
27. Isleworth.
28. Kensal Green.
29. Kensal Rise.
30. Kentish Town.
31. Kenton.
32. Knightsbridge.
33. Ladbrooke Grove / Portobello Road.
34. Maida Vale.
35. Mill Hill East.
36. Moor Park.
37. New Barnet.
38. North Harrow.
39. North Putney Bridge.
40. North Watford.
41. Northfields.
42. Northwood.
43. Northwood Hills.
44. Osterley.
45. Parsons Green.
46. Pimlico.
47. Preston Road.
48. Queens Park.
49. Rayners Lane.
50. Ruislip.
51. Ruislip Manor.
52. Shepherds Bush.
53. Shepperton.
54. South Ealing.
55. South Kensington.
56. St Johns Wood.
57. Stanmore.
58. Sunbury.
59. Warren Street / Euston Square.
60. Wembley Stadium / Wembley Park.
61. West Ealing.
62. Westbourne Grove.
63. Willesden Green.
The City, NE and SE London
1. Aldgate.
2. Barking Station.
3. Barkingside.
4. Bethnal Green.
5. Blackheath.
6. Bounds Green.
7. Brockley.
8. Buckhurst Hill.
9. Camberwell.
10. Canning Town.
11. Chigwell.
12. Chingford.
13. Cockfosters.
14. Collier Row.
15. Crofton Park.
16. Crouch End.
17. Denmark Hill.
18. Dulwich.
19. Dulwich Village.
20. Elm Park.
21. Emerson Park.
22. Enfield Chase.
23. Forest Gate / Wanstead Park.
24. Forest Hill.
25. Gants Hill.
26. Gidea Park.
27. Greenwich.
28. Greenwich Peninsula.
29. Hackney Wick.
30. Hainault.
31. Harold Hill.
32. Harold Wood.
33. Harringay.
34. Highams Park.
35. Highbury.
36. Highgate.
37. Hither Green.
38. Honor Oak.
39. Hornchurch.
40. Hornsey.
41. Ilford Station.
42. Kidbrooke.
43. Lee.
44. Leyton.
45. Meridian Water.
46. Mile End.
47. Mottingham.
48. New Cross.
49. Newbury Park.
50. North Enfield.
51. Palmers Green.
52. Shooters Hill.
53. Shoreditch.
54. South Romford.
55. South Woodford.
56. Stoke Newington.
57. Surrey Quays / Canada Water.
58. Sydenham.
59. Tufnell Park.
60. Turnpike Lane.
61. Upminster.
62. Upper Walthamstow.
63. Walthamstow.
64. Wapping.
65. Whitechapel Station.
66. Winchmore Hill.
67. Woodford.
South London and West End
1. Abbey Wood.
2. Addlestone.
3. Balham.
4. Banstead.
5. Barnes.
6. Biggin Hill.
7. Blackfen.
8. Burgh Heath.
9. Carshalton.
10. Caterham.
11. Cheam.
12. Chertsey.
13. Chessington.
14. Chislehurst.
15. Clapham.
16. Claygate.
17. Cobham.
18. Coulsdon.
19. Crayford.
20. Crystal Palace / Upper Norwood.
21. Dartford.
22. East Bromley.
23. East Putney.
24. East Sheen.
25. Egham Hythe.
26. Elmers End.
27. Esher.
28. Ewell.
29. Gipsy Hill.
30. Hackbridge.
31. Ham.
32. Hampton.
33. Hanworth.
34. Hayes : Bromley.
35. Herne Hill.
36. Hersham.
37. Kingswood.
38. Locksbottom.
39. Lower Morden.
40. Molesey.
41. Morden.
42. New Malden.
43. Nine Elms.
44. North Cheam.
45. Oxshott.
46. Penge.
47. Petts Wood.
48. Raynes Park.
49. Sanderstead.
50. Selsdon.
51. South Orpington.
52. St Margarets.
53. Stoneleigh.
54. Surbiton.
55. Tadworth.
56. Thames Ditton.
57. Tooting Bec.
58. Vauxhall.
59. Wallington.
60. Walton-on-Thames.
61. Wandsworth.
62. Warlingham.
63. Welling.
64. Weybridge.
65. Whitton.
66. Wimbledon Chase.
67. Wimbledon Village.
68. Worcester Park.
The investment comes as M&S continues to focus on growing its food business while modernising its clothing, beauty and home departments.
Where would you like to see a new M&S store? Tell us in the comments below...
